Zen and the art of lifestyle maintenance
by G. Beato
Mother Jones
Vol. 22 No. 6 Nov/Dec.1997
P.78
Copyright of Mother Jones
By now you've no doubt heard that Buddhism is a pretty cool religion--it's
flexible and nondogmatic, and lots of celebrities say they practice it.
Still, it's not exactly easy getting a handle on all that dharma stuff, or
keeping up with who's trading one-liners with the Dalai Lama. So if you're
a busy professional seeking to integrate Buddhism into your meaningless
existence, look no further than Tricycle or Shambhala Sun. Combining the
latest Buddhist teachings with all the ancient wisdom of the lifestyle
magazine genre, these two groundbreaking publications make spiritual
devotion just as sexy, fun, and stylish as any secular hobby.
Tricycle Shambhala Sun
Upscale cover price $750 $4.95
Catchy cover head "Reincaranation: "Rocking for a free
-line Could it Happen Tibet"
to You?"
Celebrity coverage Friends and Monks chant on cue
Buddhist chat and while filming Brad
take pictures as Pitt's new Buddhist
Allen Ginsberg movie
dies
Fun getaway Stupas along the Surfing in Nova Scotia
feature Rio Grande
Brand extension Books, seminars None
T-shirt available? Yes No
Dr. Andrew Weil ad? Yes Yes
Cross-pollination Sallie Tisdale, Burning incense is a
factor who also writes good way to cover up
for Saveur, is a the smell of cigar
consulting editor smoke
Saveur Cigar Aficionado
Upscale cover price $5 $4.95
Catchy cover head "The Meaning of "103 Double Coronas"
-line French Fries"
Celebrity coverage An inside look at Jean-Luc Godard muses
the Betty Crocker forlornly while
kitchens smoking a $20 cigar
Fun getaway "As it turns out, Smoking and golfing
feature turtle is one of in Biarritz
only a few things
we don't each on
our gastronomic
tour of Cambodia"
Brand extension In the works Cigar Aficionado Clean
Air System, Big Smoke
Las Vegas Weekend,
artwork, books
T-shirt available? No Yes
Dr. Andrew Weil ad? No No
Cross-pollination Sallie Tisdale Meditative cigar
factor contemplates Betty smoking
Crocker kitchens
from a Buddhist
perspective
Martha Stewart Living
Upscale cover price $5.50
Catchy cover head "Personalizing a Sofa"
-line
Celebrity coverage Robert DeNiro appears
in an article about sushi
Fun getaway "Social beasts" skinny-dip
feature in Saint Barthelemy, then
get married
Brand extension TV shows, books, cake-decorating
kit, bed and
bath accessories, paint,
ad infinitum
T-shirt available? Yes
Dr. Andrew Weil ad? No
Cross-pollination Rampant Martha Stewart
factor materialism invariably leads
to desire for Buddhist
nonattachment